Running a brick-and-mortar store can be fun and it is a great way for you to engage your customers. Something like greeting them when they enter and bidding them farewell when they leave are just things that you can do when you have a physical store.
One of the many questions entrepreneurs ask is how to attract more customers to their stores. Sure, promoting via TV ads and brochures may have worked in the past, but using these media are already obsolete in this day and age.
Business owners should now turn their attention to having their own website since people now go online for the vast majority of their day.
So in this article, I will talk about some incredibly easy ways you can attract customers using your own venture’s website of ecommerce website design company.
A Small Adjustment Can Make a Huge Difference
What do you think I am referring to? Well, before I tell, I want to tell a story. Most of the time, business owners are referring to themselves when they’re promoting, but that is usually not going to attract a lot of customers.
Instead of focusing on ‘We’, focus on the word ‘You’. After all, the most important people when running a business are your customers, right?
When you are creating the ‘About’ section of your webpage, it is important that you provide your customers with solutions that will help solve their problem.
Updating your website regularly is one of the hallmarks of good SEO. You can update content regularly either by creating new blog posts or if you are adding new information to your website.
When the search engine crawlers find that you’re constantly updating your website, your page rankings will surely improve.
Always Have a Blog
It should come as no surprise that a blog should be present on your website. It is best that you create a self-hosted one as opposed to other blogging templates. The reason is that every traffic that goes to your website will be credited to you and not the website that it is linked to.
Also, creating articles that provide valuable information to your customers should be commonplace. Write style guides, how-to, and any other content that will be useful to your people.
Use Links to Generate Traffic
When you are posting on social media or if you are emailing some newsletters, it is important that you also include your website’s address as well. This is so that people can go to your website more readily, therefore, generating more traffic (and turning some or even all of them to potential customers).
Submit Your Content to More Authoritative Websites
In every niche, you can expect some websites that have already made their mark. It is then in your best interest to collaborate with these sites and ask them if you could submit related content on their platform. In exchange, have them put a link to your site on your content piece for more website traffic.
Take Care of Web Design
A poorly designed website will surely put off a lot of people. This is true since a website with classless design would signal to your customers that you are not putting the time and effort to beautify your space.
If you do not have the knack for good web design, then hire someone who will do it for you.