According to a study by Pew Research Center, about 8 in 10 Americans engage in online shopping and would much rather have their products delivered to them as opposed to actually going to a physical store and buying the same things.
The main reason why the e-commerce web services industry is booming is that many people shop online due to convenience. For this reason alone, many people go and build their own online stores to cater to the public.
If you want to make your own, how do you make sure that your website stands out despite some stiff competition? Here are some ways:
Make Your Brand Unique
Do not follow in the footsteps of other online entrepreneurs in the sense that they make use of templates that have been utilized by other entrepreneurs before. In other words, you make it a point to use a more unique approach that will highlight what your brand represents.
To establish your brand, you have to come up with a logo. Then, use a color scheme that will complement the main colors of your logo. Colors are very important, in fact, a study that was published by the University of Winnipeg suggests that people make up their minds just within 90 seconds of their initial interactions based on colors only.
Once you’ve chosen a good color palette, you also want to use a font that goes well with it.
Always Make It a Point to Simplify the Buying Process
Most people resort to online shopping mainly due to convenience, so if your website has a tedious checkout and buying process, then they feel frustrated and may never come back to your store ever again.
You can actually learn some lessons from major online retailers. For example, Amazon provides similar product suggestions. eBay gives you the ability to join auctions.
Whatever the case may be, always simplify the buying process.
Set a Contact Form
You have to think about your customers in a way that they might ask you a couple of question about your products and services.
On your website, include a prominent “Contact Us” page that is complete with up-to-date contact information so that they can easily get a hold of you. If you can, you can even implement a live chatting feature so that you can cater to your customers in real time.
Publish New Content Regularly
Most online stores include a blog on their platform. This adds a new depth to your store and this should be an avenue for you to publish new and relevant content on a regular basis.
This blog can be used to create posts relating to product highlights, real-life accounts of users who have already used your products, and so much more.
It is without a doubt that many people use their smartphones to shop for things online. In fact, 51% of Americans are using their portable devices to purchase stuff online rather than using their bulky brethren.
Using Responsive Web Design will help you create a mobile-friendly website for your e-commerce business.